Effective and Easy Digital Marketing for Franchises: Simple and Powerful Marketing Ideas

A lot of small businesses and especially franchises struggle with marketing. This is especially true when the time comes to decide where and how to invest a limited budget. With the wide variety of marketing tools and techniques out there, it can be tough to be a marketer. One needs to be adept at choosing effective and easy digital marketing for franchises.

Sure, you can go out and research all the different digital marketing ideas for franchises. You can spend a few years trying to implement all the conflicting advice and eventually get results. Alternatively, you can hire a small business marketing consultant to save you years of trial & error.

Whatever option you choose, you still need to understand the commonalities behind any successful marketing strategy. Getting your basics in order will help you choose effective and easy digital marketing for franchises.

The crucial point in marketing is to take some time to research trends in your industry, and discover your customer needs and behaviors. Based on the information you gather you will be able to make a plan and develop a strategy for effective and easy digital marketing for franchises. This way, you can make the most of any budget you dedicate to promoting your business.

You have the opportunity to use numerous digital marketing campaigns for franchises, for a small amount of money. Word of mouth and referral marketing are practically free, but at the same time they are some of the most powerful marketing strategies.

It’s important to remember that whatever you do to spread the word about your business, it has to touch your customers on an emotional level. It’s the secret of effective and easy digital marketing for franchises. Some of the most successful companies in the world have achieved their best results when they’ve used experiential marketing. It’s because they managed to reach deep into people’s emotions.

Give your customers an outstanding brand experience and you’ll make them your ambassadors.

EFFECTIVE AND EASY DIGITAL MARKETING FOR FRANCHISES

1. DEVELOP AN AWESOME WEBSITE

Regardless of the type of business you run, good online presence is a must. The hectic modern lifestyle leads people to search for products and services online and make their purchasing decisions on the go. Moreover, studies show that more than 70% of internet users do their shopping through mobile devices, so you need to make sure that your website is mobile-friendly.

Another crucial point that you need to take into consideration is the optimization of your website. SEO is one of the most powerful tools for a successful online marketing strategy. Taking your place on the first search engine results page will wipe out your competition in no time. It will improve your image and bring the customers to you.

Look at your website as a place where customers can find solutions for their needs. Provide as much helpful information as you can, and do it in a language that your customers will understand. Assure them that you are there to help, not sell.

2. DEMONSTRATE PERSONALITY THROUGH SOCIAL MEDIA

Social media can be your greatest asset if you know how to use it. It gives you the opportunity to show some personality regardless of how serious your products or services are. It enables you to get to know your customers and connect with them on an emotional level. With social media, your brand can easily become your customer’s trusted friend.

Memes, comics, and infographics are some of the most powerful social media tools. They are visually appealing, aren’t time-consuming, and allow for people to get the message at a quick glance. Find a way to incorporate them into your brand tone and entertain your customers. People like and share this type of content, so it will drive up good referral traffic.

Real time marketing is another insanely powerful technique to grab your customers’ attention and go viral on social media. Choose an event that can be somehow related to your business and use it for promotion; it’s great local digital marketing for franchises. Just be careful with this and make sure that you won’t insult anyone with your witty marketing move. Otherwise, you may end up with tons of negative publicity.

3. SHOW YOUR EXPERTISE

If you want to convince people that you are a leader in your industry, you need to demonstrate your expertise. The easiest way to do this is to start a blog and share your blog posts through social media. Use catchy headlines and write on trending topics related to your industry to show that you’re in the know.

You can also use an opportunity to be a guest speaker at an event or a class, or host your own event. This will boost both your personal credibility and your company’s credibility. Just remember to direct your online and offline demonstration of expertise to your key audiences. Address their pain points and offer your expert solutions.

4. LISTEN WHAT CUSTOMERS HAVE TO SAY

You can’t develop a real connection with your customers with one-way communication. Use every opportunity to listen to what your customers have to say. Encourage reviews on your website and comments on your social media profiles. This will eliminate the anxiety of the unknown for the prospective customers, and show your current customers that you really care.

Develop a strong customer service. It’s one of the best and the most overlooked ways to ensure spreading a good word about your business. Try to provide customer service through every possible channel – live chat, Skype calls, phone calls, and emails. Ensure your customers that you are there at any time.

5. BE KIND AND GENEROUS

Start a loyalty program and use it to show your kindness. Treat your loyal customers as if they are your closest friends. Send them handwritten thank-you notes, seasonal greetings, birthday cards, and small surprise gifts. These small and kind gestures will make them your loyal and active ambassadors. You’ll have their families and friends as your customers in no time.

Show kindness to people who are not your customers, too. Give them the opportunity to experience your product or service and the chances are they will want to purchase it. You can also produce creative, branded items and use them as giveaways.

Give something back to society and your company will be associated with these good deeds. You will surely feel good while doing it and people will appreciate it. Donate some of your product or services to a non-profit organization sponsoring a charity live auction. You can also sponsor other charity events such as marathons, or sponsor a little league in your neighborhood.

DO YOU HAVE ANY OTHER IDEAS FOR EFFECTIVE AND EASY DIGITAL MARKETING FOR FRANCHISES? TELL US IN THE COMMENTS!

Know How Internet Marketing Will Benefit You in Your Travel Business

Tourism is one of the leading and best ever mounting commercial ventures with travel being one of its prime and most crucial sectors. Basically, without the quick development of the travel business, tourism would not have turned into the world’s most dynamic industry. Likewise, innovation, particularly online marketing is the way to high achievement.

In the event that you are hoping to fire up a travel organization, it is critical that you are fruitful with your marking and advertising online and by word of mouth. Since the travel industry is bloodthirsty, it is essential to have an appealing logo and something critical. Actually, the travel business is one of the earliest that went on the web.

The nature of the business was in an ideal world reasonable to go on the web. Since travel has a couple of topographical limits, the handiness of e-tickets, checking-in on the web, the capacity to book inns on the web, contact traveler associations on the web, and so forth have been conceivable because of the continuous development of online marketing.

The other super benefits of online marketing are presented below:

Long Term Marketing

The outcome of online marketing is long lasting and enduring when contrasted with other marketing programs. On the off chance that a business utilizes SEO services utilizing proper keywords then it will be in top page in web crawlers for a while or more. Online can turn into a web sensation through an article, email, video, sound, and so forth advertising effort on the web, permitting individuals to peruse or discover the information from videos, articles for a drawn out stretch of time. A few cases of marketing videos that have gone viral include that for IKEA.

Wider Audience

Online marketing offers almost prompt access to potential customers by spreading the word about a product, service, or a new company. It offers the advertiser or entrepreneurs to attain an expansive number of targeted customers, or individuals, all in all, covering bulky geographical regions, or the world. Online marketing is financially savvy in light of the fact that there are no logistics costs, rents for office spaces, pay rates and/or commissions for deals groups, and so on involved in it. Internet marketing can drive a great deal of traffic to travel sites, change over clients in a flash.

Upgrade Your Business Online

Online marketing is swapping or contending with traditional business marketing these days in all business areas. Still in this era of high-tech, numerous entrepreneurs or organizations do their business by direct marketing, professional listings, business directory, radio commercials, and so forth. Satellite-based multi-stations TV is an extremely well known and one of the best media for business advancement. However, nowadays online marketing has ended up a standout amongst the most imperative apparatuses for business advancements, particularly in the hotel business, travel industry, the Insurance business, and so on.

Target Your Audience

Picking the privilege keywords can be precarious when running internet marketing to get sought results from web search tools. Vacationer administrators, hotels, travel organizations, airlines, and so forth organizations or companies need to post engaging content that will keep their guest perusing and turn over them into deals. On the off chance that you are focusing on imminent clients from everywhere throughout the globe, then ensure you set up advertisements focusing on the dialect of your targeted individuals. For instance, you can pick the dialect of advertisements or even your content to be translated into the one that they talk.

Connect With the Global Audience

Web advertising has several paybacks over traditional business marketing. In Internet marketing, you can target your customer from the local area to everywhere throughout the world. You can reach the million of the customer through internet marketing. In internet marketing all over the globe is your commercial center. So more will be market coverage and more will be odds of getting the new customer for your business.

Cost Effective

Internet marketing is financially effective in comparison to other existing marketing campaigns. Indeed, even you can utilize Internet marketing for your business without spending any cash by creating the articles about your business, online networking advertising, and so on. In view of this, it is viewed as the least expensive medium for business advancement. One of the profits of the web marketing is client following. You can track the client effectively, you can think about their purchasing practices and different details on your site.

Relevant Information

The pace of technology is changing so quick that individuals are likewise turning out to be more tech savvy. More and more people are swinging to the Internet searching for information, products, and services consistently. Information is a vast service people are continuously searching for to empower them to take a choice on voyaging, travel plans, and other related information. At the point when a business goes online, it can achieve market sections on a worldwide scale. Accordingly, internet advertising helps you in extending your business around the world.

You may have your own opinion about the benefits that your travel industry or any of you individuals view in your daily life. Be cool to share with me. Hope to hear from you.

What’s Up With This Hype About Network Marketing Anyway!?

MLM, Split Second Marketing, Affiliate Marketing, Online Marketing, it’s all the same – just Network Marketing. More and more people are becoming interested in Multilevel Marketing “Make Life Meaningful”, MLM in short. Even though Network Marketing has existed since the beginning of time, most people are still unsure of what it actually is and how it works. There have also been many rotten apples that have tainted MLM’s existence with negative outlook and gave Network Marketing a bad name. As people tend to remember negative experiences rather than positive. You may have gone to the same restaurant 100 times, but if the food or service was awful once… what did you do? Probably remembered ‘that’ particular instance over the hundred great times that you’ve been there. With schools all over the world from Harvard to Oxford teaching Multilevel Marketing/Network Marketing; it’s a no brainer that MLM is one of the best ways to build residual income.

Studies by the Direct Selling Association (DSA) indicate that:

  • Direct selling accounts for annual sales of more than $190 billion world-wide.
  • The US contributes nearly $53 billion.
  • 19 million Americans derive independent contractor income from direct selling.
  • One in every 10 households has someone involved in network marketing or direct sales.

What is Multilevel Marketing and how does it work? MLM works because people prefer to use products listed by a friend or an acquaintance. It works because the products offered are good and cost fair value. It works because people feel satisfied with the product and indicate to acquaintances who are satisfied with the product and so forth on a scale of exponential growth.

Anyone can be a network marketer, but usually dedicated individuals and entrepreneurs that know they can make money with alternative income, also known as residual income tend to be involved in MLM. We normally sign up for an MLM company that consists of working to promote the products and the opportunity offered. With the main advantage of being able to start without initial investment that a normal business would accommodate. Taking into an account of high cost needed to start any company.

If I lost everything and had to start again, I would find myself a great network marketing company and get to work!” – Donald Trump

Who should avoid MLM?

Disbelievers in MLM. Anyone thinking about earning money easily without having to work.

What are advantages of MLM?

Possibility of unlimited gains. Without an expensive initial investment. Ability to work on your own time.

What are the disadvantages of MLM?

Moderate level of rejection by those who do not know. Not only by them, but mainly by those who “think they know.” This rejection is created by millions of people who promise unlimited earnings without any work. People who use MLM companies with particular forms of pyramids just to get more people registered without worrying about the quality of products or showing guidance when sponsoring. All this nonsense turns people off from serious chances of success.

Network Marketing

The Evolution of Network Marketing… Marketing in general context, is the junction of Relationship Marketing. It focuses on the quality of customer relations and direct marketing, which happens to be the direct relationship between vendor and customer. Therefore, Network Marketing allows the direct relationship of the distributor (seller) with the client to maintain a quality of relationship between them, since this system only devotes itself to the permanence of a direct relationship in the long run. Network Marketing is a distribution system or a form of marketing that’s moving legitimate goods and services with high market value, from the manufacturer to the consumer through a network of independent contractors. It’s a way to organize and pay for resellers involved in direct sales. It has a compensation plan for direct sales in which resellers can receive earnings with the following common two ways. First, marketers may receive compensation for their personal resale of products and services to consumers. Second, marketers may be paid for their purchases or resales of people recruited and sponsored. Individuals may also be paid from the resale of the group or network that recruited and sponsored them previously. At the end, it is an opportunity for marketers to set up their own business by reselling goods and services and developing and training an organization or a network of resellers they sponsor to do the same. A multilevel distribution company means any person, firm, corporation, or other business entity that sells or distributes goods or services through independent marketers, reps, agents, contractors, distributors, and varied participants may recruit other participants. Commissions, bonuses, refunds, discounts, dividends, and other considerations of the program are or should be paid as a result of the sale of a service, product, recruitment, performance shares, or additional participants.

I would rather earn 1% of 100 people’s efforts than 100% of my own efforts” – John Paul Getty (American Billionaire)

How can you succeed?

Short answer:

Work diligently, work consistently, and don’t give up.

Long answer:

All companies are different, and what works in one company might not work in another. You should learn from your upline – ask them what works and what you should do to succeed. Draw on them for help. They’ve found out from experience what works and what doesn’t and they’re interested in your success. The fundamental ideas, though, are the same in any company. Do what a distributor/associate/whatever is supposed to do in your company – retail products, sell services, consume products, whatever… and find others to do the same. Teach them to do what you do. *Duplication* is the key to success. Wherever there is a McDonalds – there is a Burger King. You’re not supposed to go out and enroll the world, or sell something to everybody on the planet. You’re supposed to find a few people who want to build a business, and help them do it. More importantly, teach them to do what a distributor does and go out and find a few people to work with and teach those new people. Until you have “taught your people to teach their people to teach,” you have not really duplicated yourself. Keep plugging away. Unless you’re incredibly good at this, it will take time to build a group. It takes time to find good people and teach them what they need to know. Sometimes your best people will give up and drop out. Sometimes it can be very discouraging. Sometimes you may be tempted to give up. If your company isn’t working very well, maybe you should. But if the company’s working well, and others are succeeding, you need to take a look at what you’re doing that isn’t working. It may be that you wouldn’t do any better in another company, even if the grass looks greener, because you’re doing the wrong things.

It is a sad fact that a very small percentage of people who enroll in any particular MLM will succeed big. This is not, however, a fatal flaw of MLM; it’s a reflection of real life. 90%+ of small businesses fail within 1-5 years… and the owners lose a whole lot more than the few hundred dollars an MLM person typically invests. 98%+ of corporate employees will never achieve executive levels. 95% of 65-year-old retirees in the US (according to Insurance & Social Security statistics) are dead or broke.

The sad fact is, very few people succeed big in any endeavor. Most people simply will not do what it takes to succeed. MLM is no different in this regard. However, many people get into an MLM with the idea that it’s some kind of “easy road to riches”. It’s not. It takes work. It takes time and dedication. But most people don’t see that, either because their sponsor misled them with rosy predictions of instant wealth, or because they chose to hear the easy story. People like this enroll and don’t do anything, or give it a try but give up after a few months. This is where the vast majority of “MLM failures” comes from.

The biggest problem with MLM is that it’s “too easy” to get into (usually no more than a few hundred dollars), so it’s “too easy” to get out. With only a few hundred bucks committed, it’s easy for someone to say “Ah, heck, I talked to 5 people and none of them were interested. This doesn’t work! Guess I wasted $200.” You should approach your business as if it was a “real” business, one that you had invested your life savings into. If you had sunk $200,000 into your MLM business, would you let 5 “no”s stop you? Hell no!! You’d get back out there and keep working until you made it work, because you had too damn much money in it to give up! Well, guess what? That’s what makes MLM work too – that dedication to keep working until you make it work. If you work consistently, and effectively and build your group faster than the faint-hearted people drop out, your group will slowly but steadily build. And if you’ve taught your people the correct ideas of “work consistently, work effectively, and teach your people how to duplicate your efforts”, you should see a consistent rate of growth. It will probably take longer than you’d like (hey, that’s the way life works), but as long as you keep working at it, your income will eventually build to the level you want.

The problem is, most people don’t do this. Most people who get into MLM give it a half-hearted try, then give up the first time they get a “no” and complain that “It doesn’t work.” Only the people who determine to put in the effort, and actually DO what it takes to succeed, will stick it out and end up on top.

Some questions to ask yourself before entering MLM/Network Marketing Opportunity

Is there a legitimate product involved?

What do you get in return for your start up investment, other than the potential to earn good money? If you’re not getting a product or service or if the training tools appear to be overpriced you could have discovered a scam.

Do you get commissions based on product distribution or on recruitment? If they are paying commissions based purely on recruitment, walk away now.

Consider the following factors that might influence long term success. Does the company have a proven track record?

If the company has been around for a few years then there is a fair chance that governing bodies that police pyramid schemes have already pulled the business model apart and given them the OK.

Is this a get rich quick scheme?

Although there is a lot of potential to earn very good money in network marketing very few have made it quick, most make their millions through consistent effort.

Shop around

If you are looking into the industry for the first time don’t be scared to look at other business models and products, particularly if you don’t know which company to join.

What training do they provide?

A good company has a solid training system.

Say hello to MLM and Network Marketing

Thoughts become things. With self development, business, and entrepreneurial mindset and dedication we must teach people to do their due diligence while progressively enhancing their outlook on Multilevel Marketing and Network Marketing because it is a proven system that has created wealth around the world for people like you and me. Anyone can be a network marketer, but usually committed people that know they can make money with alternative income, also known as residual income tend to be involved in MLM.