Toppling Traditional Marketing With Digital Marketing

Digital marketing is the new norm. Many companies that were once totally into traditional marketing have now moved to the digital field. Why the switch? What has made them realize this? Let us see what gives digital marketing solutions an edge over traditional marketing.

Traditional Marketing
• Cost: Traditional media like television ads, newspapers, hoardings can be very expensive. A front page ad could cost anywhere around a few lakhs. The same story again with television and hoardings.

• Cannot be quantified: Inspite of all this investment, it is practically impossible to calculate the exact number of people who have seen your ad, number of conversion, number of people who are interested etc. Thus, impossible to calculate a return on investment. So how do you quantify or on what basis do you decide if your campaign has worked out or not?

• Area: Suppose you put up a hoarding, people only in that area would be able to see it. It does not reach anyone else. Or if you say a newspaper, it will reach that city alone.

• Availability: There is a time constraint. Your store would be accessible to customers only at a certain time of day.

Digital Marketing
• Reduced Cost: Compared to traditional media a digital marketing solution will cost you peanuts. The only paid form of digital media is Pay per Click (PPC) which still costs you much lesser. Even here, you have to pay only for the result you get. No irrelevant costs are involved. Search engine optimization (SEO) and social media (SMM) are almost free.

• Great return on investment: As mention above every penny invested will give you a certain return. The customers will atleast visit your page. If not converted to an immediate lead, he could atleast be a potential lead in the future.

• Measurability: There are various tools available to measure every aspect of your campaign. For instance, the webmasters tool, Facebook/ LinkedIn insights etc. These will exactly provide the no. of visitors, conversion rate, no. of views and also their age, gender, location etc.

• Targeting: Due to the above mentioned tools available at our disposal (for free) our ads can also target a specific group of people depending upon the product. This is impossible in traditional marketing.

• Reach: Digital marketing can reach not only a town, city or country but can go worldwide. This extends your customer base, higher chances of sale and all of this keeping the cost in check.

All in all Digital marketing can earn you a place among the biggest of brands. Money is not a constraint for competition. Now you can compete with national or even international chains even if your office is based in a single room. Digital marketing is coming up as the most effective strategy.

Digital Marketing: Basic Strategies Every Beginner Must Know

What is Digital Marketing?

Digital marketing refers to the usage of online advertising tools to project products and services to potential customers. Digital Marketing has become a key component of the marketing strategy of most companies today, because as much as a third of the world’s population now spends time online.

What are the benefits?

Digital marketing provides advantages that were previously unprecedented. With over 2 billion people having an active online presence, online marketing provides an incredible outreach. Also, most social platforms provide their services for free, making them very cost-effective. People also tend to prefer an online marketing approach because of its personal touch and interactive nature. With these features, online advertising provides opportunities that traditional marketing hardly can; and even if it could, it would be a financial and logistical nightmare.

Now that we have established the importance of digital marketing, here are the basic strategies one must apply to get maximum results:

1. Know your audience: It is important that you discern exactly what your brand is, what it stands for, and which people make up your target demographic. This knowledge will enable you select the most appropriate digital platforms for your brand, as well as use available online tools to target customers that will most likely lead to sales conversions.

2. Have a comprehensive strategy: This involves you defining specific goals your brand intends to achieve with online advertising. This allows you to leverage on particular strengths of relevant e-marketing platforms and also use analytical tools such as Google Analytics ton track and manage progress and goal achievement.

3. Have Optimized and Integrated accounts across all relevant platforms: It is not just enough to have accounts across several online marketing platforms; you must also make sure that they are functioning to their fullest capability. This includes rich media for all your social media accounts (i.e. quality photos and videos) and regular interaction with your customers; as well as a fast and aesthetically pleasing website with enough backlinks and very active SEO (Search Engine Optimization). Most e-marketing platforms also provide facilities for cross-platform integration, enabling you to seamlessly synchronize your brand’s online presence; and also make it easier for potential customers to locate your brand across different platforms.

4. Have a consistent voice: Carve out a particular niche for yourself which is relevant to your brand, and remain consistent to it throughout all your online activity. Saying something today and something else tomorrow could easily confuse potential customers and chase them away.

5. Provide quality content: With regards to your internet marketing content, go with the acronym QERO, which stands for Quality, Engaging, Regular and Original. If your online content consistently possesses these qualities, you can be sure of comfortably winning over the hearts of several customers.

6. Use Smart Tools: There are a plethora of online marketing platforms, and handling each one separately could be cumbersome. Instead, make your work easier and smarter by using the variety of smart tools available. Tools like Buffer, Everypost and Hootsuite enable you handle several social media accounts at once, MailChimp is great for e-mail marketing, and Adroll helps you re-market to customers who are already loyal.

7. Combine with Traditional Marketing: In as much as digital marketing has immense potential, traditional marketing should not be jettisoned just yet. In fact, the best results are achieved when digital and traditional marketing strategies are combined. So by all means have a robust online presence, but also complement that with TV and Radio ads, as well as the timeless one-on-one customer relationship.

Digital marketing has developed rapidly over the past few years, and it promises to be a major player in the marketing industry for years to come. Hence, the sooner you get acquainted with it, the better; and the more you save yourself the unnecessary expense of outsourcing your online advertising to a digital marketing agency.

Alarming Info About the Importance of SEO in Digital Marketing Unveiled

Digital Marketing is a very big advertising technique which incorporates several alternative advertising and marketing tactics. Just like SEO, it has other forms such as social media marketing which also plays a great role in marketing. It is heavily dependent on SEO, as it is the most effective tool for getting a brand out there and visible to people who are on the Internet. For instance, if you’re doing digital marketing for a company in Bangkok, your SEO will want to concentrate on business in Bangkok in addition to other regions of the business the brand operates in.

Digital marketing isn’t all about selling and buying of merchandise and solutions. It has created numerous opportunities for startups. In reality, digital marketing in 2018 has come to be an absolute necessity to make certain you effectively reach your intended audience and supply them with the info required. Quality video marketing will enhance the direction you approach SEO.

The Importance of SEO in Digital Marketing
The very best SEO services will receive more organic traffic from diverse source and make certain long-term benefit for your company. When you hire SEO services provider, it will normally lead to your website ranking at the peak of the search engines. Our understanding of Search Engine Optimization will help to set your organization apart from your competition. Search Engine Optimization is really a procedure to divert traffic on your web site.

SEO functions as an engine of the digital marketing process, no online company can be successful without the support of the Digital marketing. SEO is most cost-effective marketing strategies as it specifically targets users that are actively looking for the products and services over the internet.

Contrary to other marketing methods including PPC, you can delight in ranking on the most important search engines on a very long term basis with assistance from SEO and SEM. Actually, search engines use no less than a couple hundred unique criteria to figure out where a page ranks in the search results. Most search engines are in the work of providing users having the most relevant results possible.

Search engine optimization is an essential factor and it has to be considered a significant part you digital marketing strategies. Search engine marketing is a process which works well both for the business together with the targeted audience. Mobile SEO may not be ignored to boost visibility of a web site over smartphones.

SEO makes it possible to navigate the ranking factors many small business owners don’t expect to learn just what enters the ranking of a site, a blog, or a page. SEO supplies a shot for lots of totally free promotion. SEO teaches you to adhere to the exact standard concept for your internet presence. Search engine optimization is really the most technical and important portion of internet marketing.

Most Noticeable Importance of SEO in Digital Marketing
If you’re already running an online marketing campaign or are going to set out on an online advertising campaign, one particular concept you cannot afford to skip on is search engine optimization. The right type of SEO strategy makes it possible to avoid the mistakes and enhances the probability of your online business. SEO is a crucial element in making certain your content gets in the front of the individuals who are likely to need it. It’s critical to be in a position to understand your content promoting strategy in action. On the flip side, if you want to implement a large-scale SEO strategy, even the very best local search engine optimization expert might struggle to secure you the results that you expect.